The new agreements see the tech company launch its Michigan studio in collaboration with Parx Interactive through its Play Gun Lake brand. Moreover, Playtech’s New Jersey studio will be available to operators via an arrangement with Bet365.
After receiving the relevant regulatory approval in both states, Playtech will initially offer classic roulette, blackjack and baccarat live dealer tables on launch. Both its Michigan and New Jersey studios will also feature Playtech’s Quantum Roulette arcade with plans to expand in the future to allow for other gambling variants.
Speaking of the new deals, Playtech Live Casino CEO Edo Haitin said the move represents the initial launch of their entertainment-led live casino offering in the US and the next step in the company’s strategic expansion.
Haitin added: “The launch of the two facilities represents our core strategy of bringing our industry-leading studio standards to the US whilst ensuring that Playtech Live’s most engaging and innovative products and technology are available to new markets and audiences. We are humbly grateful for the warm welcome and support our teams have received from the Atlantic City and Southfield communities, and we are looking forward to becoming an integral part of these communities and contribute our part.”
FinanceFeeds 网络研讨会：专家小组讨论多资产经纪公司的市场数据
A step in Playtech’s growth in US market自美国最高法院将体育博彩合法化以来，博彩业的交易一直非常激烈，因为各大公司都希望利用在英国等较发达市场运营的在线游戏软件供应商的专业知识。
The gambling technology company has already laid the foundations for its US business to become one of its biggest growth drivers by doubling revenues in the region.
This was also one of major drivers behind the takeover battle for Playtech, which has been heating up after a consortium called JKO Play, led by former Formula 1 boss Eddie Jordan and gambling industry veteran Keith O’Loughlin said they are mulling a takeover bid.
JKO consortium is now up against Australia’s Aristocrat Leisure which unveiled a $2.89 billion bid for the gambling technology business.
当时，Aristocrat 表示，随着他们继续开拓快速增长的在线真钱游戏领域，尤其是在北美，这笔交易将为他们带来机遇。该公司首席执行官还提到，将利用美国放松管制的博彩和游戏市场。
